Barrett
I find the statement "codes are open to some and closed to others because of culture, age, gender and familiarity with current and past events..." is very useful. To understand codes, people need to obtain some knowledge from various fields of study, such as politics, culture, popculture, geography...and so on. I got a extremely strong agreement on this point because I'm a person with multi culture background: I still can't understand a lot of magazine and news after being in Ohio for nearly four years.
But the interpretion of the magazine cover went to too many details, I think, expecially on the girl's face and body feature. I know the female in the middle is Beyonce, so the interpretion that cover is dominated by an inmage of seuality and desire doesn't suprised me. But before I read the interpretion, the picture just left meant very healthy female bodies and beautiful girl to me. The linguisitic message didn't bring so many connotations to me.
Walker
When to develop Big Ideas, the process to produce a big idea is interest for me. The author gives a lot of emxamples from which Big Ideas can be derived from. This made me come up with one building I saw in my art textbook when I was in China. The western architect designed an art museum which was built into several floors and have no stairs. The up-slope floor lean on the wall will lead the audience up floor. The build is cylindrical in shape, so the audience can view all the art works while going up floor. The idea to build this build come from, they say, a sentence from a Chinese classical work. How wonderful it is that the artist derive the Big Idea from a sentence of a foreign classical work!
The article is hard to read, broken into several parts and activities, challenging my reading ability. I hope I can get some points on Big Ideas in my understanding.
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